The comparison
Coffee is the UK's default. It works — right up until the crash. Matcha gives you a gentler, longer lift because the caffeine arrives alongside the tea's own compounds rather than on its own. Here's how the two compare cup for cup.
| Matcha | Coffee | |
|---|---|---|
| Caffeine per serving | Roughly 60–70mg in a 2g ceremonial serving | Roughly 80–120mg in a single espresso-based cup |
| How it lands | Gradual lift, held steady across a few hours | Fast spike, then a noticeable drop-off |
| Jitters | Rare at one or two servings | Common on an empty stomach or a second cup |
| Afternoon friendly | Yes — a 2g PM serving is the reset | Often too late, and sleep pays for it |
| Taste | Grassy, sweet and smooth when it's first harvest | Roasted, bitter, deep |
| Ritual | Whisk, 30 seconds, done | Grinder, machine, mug, clean-up |
| Cost per cup | Around 60–90p from a 30-serving tin | £3–£4 from a coffee shop |
Caffeine figures are typical ranges and vary by bean, leaf and serving size.
A strong coffee delivers most of its caffeine in one go. You get a sharp peak, and when it falls away an hour or two later you feel the gap — so you reach for another. Matcha is whisked whole leaf, so the same stimulation arrives slower and tails off gently instead of dropping off a cliff.
Focus:AM/PM is Ceremonial Grade Matcha Tea fortified with our amino acid blend for maximum focus. Same smooth, first-harvest cup — built around two 2g servings a day, one in the morning and one in the afternoon. It's a straight swap for the cups that were wrecking your evening.
Join the waitlist and we'll email you at launch with an early-adopter discount.